Laura Penman purchased Fishmore Hall in April 2007 when it was a derelict Georgian mansion house

Following a 22 week refurbishment Fishmore Hall opened as a 15 bedroom boutique hotel in October 2007

Perception Sales & Marketing were approached in October 2008 to provide PR and full sales representation to the UK MICE market

To maximise awareness of the hotel within the UK consumer and corporate markets

To raise the profile of Laura Penman (the owner / manager) focusing on her entrepreneurial approach to the business

To enhance the reputation of the food at the hotel

Target national media - travel, food and lifestyle

Develop a solid relationship with the local regional media to promote the hotel

Target bridal media to promote exclusive use weddings and partnership with Ludlow Castle

Target trade media to promote Laura Penman’s profile

Laura Penman received an coveted “Acorn Award” in 2009

Runner up for the “Best Sunday Lunch” at the Observer Food Awards

Young Chef of the Year, 2009, Chef de Partie; Louise Owen – Awarded by Skill Builders

Competitions held in conjunction with the Olive Magazine stand at the 2009 Good Food Show at the Birmingham NEC and Country Living Magazine stand at the 2010 Outdoor Show. Both stands included Fishmore Hall branded posters and display boards and were visited by 88,500 attendees and 31,000 attendees respectively

Extensive coverage including The Birmingham Post, Worcester News, Wye Valley Life, Shropshire tourism.co.uk , Shropshire Life, The Wedding Network Hitched.co.uk, Woman & Home, Independent Traveller, Observer Food Monthly, Food & Travel, The Enquirer, Hospitality & Events North, Executary News, Corporate Venues & Entertainment, Conference & Incentive Travel, Caterer & Hotel keeper, Evening Standard, Meetings & Incentive Travel, Midlands Business Insider, Cook Vegetarian and The Sunday Telegraph

Coverage of the partnership between Ludlow Castle and Fishmore Hall in bridal media including County Wedding Magazine, Good Wedding Guide, National Weddings Magazine, Wedding Ideas and You and Your Wedding