The Chester Grosvenor Hotel & Spa is a luxury hotel owned by the family of the Duke of Westminster

Following a £5 million investment in September 2007 the hotel launched the new Westminster Suite and Eaton Suite Boardroom, a brand new events and private dining space

Perception Sales & Marketing were appointed in 2007 to work on a 6 month PR project, which was later extended to 12 months,  to launch the new event spaces at the hotel to the UK MICE market

To re-launch and promote The Westminster Suite at the hotel

To re-launch and promote The Westminster Suite at the hotel

To create awareness of the refurbishment amongst the Conference and Meetings Industry and drive forward MICE bookings

To increase the number of weddings held in The Westminster Suite

Focus on local media both print and online. We featured highlights of the new AV capabilities of the projects in order to create wider appeal and to generate more coverage

Include the local conference bureau and tourist board in all events and promotion

Target MICE trade media for case studies and launch coverage

Target local and bridal media for wedding coverage

Maximize the “Wedding Gift” concept promotion through local and bridal media

Generation of new business from both agency and direct corporate buyers created by media profile of The Westminster Suite

Extensive Coverage included: Meetings & Incentive Travel, RSVP, Event  Magazine, Conference News, Executary News,  Incentive Travel & Corporate Meetings, The Business Travel Magazine, Executive PA, Buying Business Travel, Conference & Incentive Travel

The “Wedding Gift” promotion was so successful in terms of business generation; the concept was extended for a further 6 months to maximize the momentum gained by the PR concept

Significant Bridal coverage generated in key publications and the number of weddings confirmed increased by over 100%